odakDigiLab

Accelerate businesses

A clearer focus.
A stronger business.

From a startup’s next step to an enterprise’s next chapter. Turn your business questions into a focused path forward.

Find your path
New ventures. New possibilities.
An aerial view of Maslak and surrounding green spaces in Istanbul
A connected perspectiveİstanbul

See the possibility.
Focus the effort.

One focus. Two paths.

Different starting points.
A shared ambition.

Building something new and changing an established business come with different questions. Odak DigiLab brings both into focus through startup acceleration and enterprise reinvention.

Start where you are. Work on what matters next.

01For founders & venture teams

Startup accelerator

Give your venture
a sharper direction.

Clarify the problem, test the business model, and decide what your venture needs to grow.

  • Customer & problem discovery
  • Business model development
  • Growth & pitch readiness
What to work on

Bring your most important assumption into the open. Identify who experiences the problem, what evidence you already have, and which small test could change your next decision.

The starting question: What must be true for this venture to work?

02For leaders & established teams

Reinventing enterprises

Make your next chapter
worth building.

Reconsider how your business creates value, where digital possibilities fit, and what needs to change.

  • Opportunity & challenge framing
  • Business model renewal
  • Digital initiatives & experiments
Where to begin

Start with a specific business challenge. Map the customer need, the current way of working, and the constraint that holds progress back. Explore the change through a manageable experiment.

The starting question: Where would a different way of working create real value?

The Odak perspective

Progress starts
with focus.

Odak means “focus.” It is a useful place to begin: understand the question, learn from evidence, and put effort behind the next decision.

01 /

Frame the question.

Make the business challenge specific. Know whose problem you are solving and why it matters.

Clarity before activity
02 /

Test the possibility.

Bring assumptions into contact with customers, evidence, and the realities of the organization.

Evidence before commitment
03 /

Make the next move.

Use what you learn to choose a practical next step, with clear ownership and a way to assess progress.

Direction for the work ahead

Meet the expert

Research meets
business practice.

Portrait of Deniz Tunçalp

Management & Entrepreneurship Expert

Prof. Dr. Deniz Tunçalp

Professor of Management, Istanbul Technical University

Deniz Tunçalp studies how work, technology, and organizations interact. His expertise combines management and entrepreneurship with experience in corporate strategy, product management, and the startup ecosystem.

Entrepreneurship ecosystem
Former CXO of ITU ARI Teknokent (2015–2020); founding general manager of 1773 ITU Technopark (2023).
Academic foundation
PhD in Management & Organizations, Sabancı University.
MA in Law, Istanbul Bilgi University.
Master’s in Information Systems, Middle East Technical University (METU).
Master’s in Industrial Engineering, METU.
Bachelor’s in Industrial Engineering, METU.
Business experience
Previous roles at Turkcell, Gartner’s Türkiye office, and META Group.

Areas of focus

  • Entrepreneurship
  • Digital transformation
  • Strategy & organizations
  • Innovation ecosystems
  • AI in business
Read full biographyExplore researchLinkedIn

Tools for the next conversation

Put your thinking
on the page.

Simple working canvases to make a business question clearer. Open a guide, use its prompts, and take it into your next team conversation.

From the blog

Latest insights

Ideas and perspectives on entrepreneurship, experimentation, and business transformation.

View all articles

Focus before activity

Odak means focus. The best first move in a new or established business is to make the question specific, then put effort behind the answer.

Read article

Contact

Start with
a conversation.

A new venture, a business challenge, or an idea to explore. Tell us what you are working on.

Email
info@odak.net

Invoicing

Service fees are invoiced by İTÜ Döner Sermaye İşletmesi (ITU Revolving Fund Enterprise).

Your next move

A better question.
A clearer beginning.

    Keep a copy and add your answers with your team.